About us

About us

At Walters Brothers Harley-Davidson®, our customers come first.

Our mission statement is:

"Building lasting relationships with our partners and employees while serving Motorcycling Community. Our core values shall be based on Honesty and Integrity and Service to the Community."

Walters Brothers Harley-Davidson® is located in Peoria, Illinois, and is a premium Harley-Davidson® motorcycle dealership serving Central Illinois' Motorcycle Landscape for more than 98 Years. Our State of the art Service Department is second to none, proudly serving the areas of Washington, Morton, Pekin, East Peoria, and Chillicothe, Illinois. Walters Brothers Harley-Davidson® is your one stop for all things Harley-Davidson®. With Central Illinois' largest selection of both new and pre-owned Harley-Davidson® Motorcycles to Customize or Own, including Street Glide®, Trike, Road King®, Road Glide®, Sportster®, Electra Glide®, Dyna®, Ultra, Softail, Street, CVO®. As well as a full MotorClothes® department, parts & accessories and service department. Stop by and see us today!

Why Purchase from Your Local Dealer?

  • Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
  • Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
  • Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your coach serviced. You will experience the value your local dealer can add to your purchase.
  • Local Economy - Local purchases help to keep tax dollars and people at work in your community.


Walters Brothers Motorcycle and Bicycle Shop opened in Galesburg at 55 South Chambers by brothers, Ambrose (Bruce) & Robert (Bob)

Walters Brothers became Walters Brothers Harley-Davidson®

Franklin St. Peoria, IL- Bruce & Gladys moved to Peoria purchasing Harley-Davidson® Sales and Service from Dewey Sims

Bruce joined/created the new Peoria Motorcycle Club

Jefferson St. Peoria, IL- Bruce built a new store that at the time was known as one of the most modern in Illinois

In 1951, Wayne J. Wiebler, at age 14, started working for Bruce as an apprentice. Wayne worked his way through service, retail, and into management by 1968

Wayne purchased the dealership from Bruce & Gladys in October 1979. He remodeled & expanded several times as the business continued to grow

Wayne moved the dealership to the current location, 615 S. Maxwell Rd. in Peoria, IL. With this move, the dealership almost tripled in size, allowing all aspects of the dealership to grow.

Under the direction of Wayne, his son's Steve and Stann, his grandkids Tiffany and David have carried on the tradition of quality pre-owned Harley-Davidson® motorcycles, an incredible selection of new Harley-Davidson® motorcycles, and exceptional customer service in Motorcycle Sales, Authorized Parts & Accessories, Authorized Service, & MotorClothes®.

Walters Brothers Harley-Davidson® continues to be a multiple Bar and Shield Winner for excellence in customer service and is recognized as one of the top dealers for Harley-Davidson® Motor Company.